Larger Marketers Struggle as Paid Search Grows
Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2011, but the largest companies are having the most trouble managing their campaigns,...
View ArticleTop 10 Video, Multimedia Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Cellphone Buyers Influenced by Web Word-of-Mouth
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
View ArticleRegional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)
View ArticleOnline Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...
View ArticleConnection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice
Mothers in the US between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Social-Networking Websites & Forums – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCosts, Delays, Terrorism Cause Air-Travel Anxiety, Especially among Women
Two-thirds (66%) of Americans are concerned about high costs when planning air travel – including ticket prices and baggage fees, and more than half are also concerned about delays (56%) and the...
View ArticleNewspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released...
View ArticleGlobal Ad Spending to Fall 0.2% in 2009
Advertising spending in measured media around the world is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spending is expected to rise 2.6%, according to a new study from WPP‘s...
View ArticleTop 10 Network TV Show Websites – Week Ended 11-29-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHalf of Businesses Won’t Meet Q4 Targets
More than half of corporate employees in the US say their company’s sales will be less than expected in Q4 2008, pointing to evidence that the current recession is deeper and more painful than the 2001...
View ArticleBan on Fast-Food Ads Would Cut Childhood Obesity 18%
A US ban on fast-food advertisements during children’s programming would reduce the number of overweight children (age 3-11) in America by 18%, and would lower the number of overweight adolescents (age...
View ArticleBusiness, Leisure Travel Heading South
Nearly half (53%) of American business travelers who planned to travel through the remainder of 2008 say their travel plans have been somehow affected by the bad economy, and 21% of leisure travelers...
View ArticleNearly All US Teens, 53% of Adults Play Video Games
Nearly all American teens (97%), and more than half of adults age 18+ (53%) say they play video games, and about one-in-five adults (21%) plays video games every day or almost every day, according to...
View ArticleTop 10 US Online Video Properties – October 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story and table: “Top 10 Online Video Sites: YouTube Dominates, Hulu on Ascent.” Note: Rankings based on video...
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