Time Spent on Social Networks Soaring, but Traffic Down a Bit
Though time spent on social networking sites is up a whopping 71% from last year, the market share of US visits to a custom category of 58 leading social networking websites decreased 1% in May from...
View ArticleRising Prices Cause 42% of Consumers to Give up Favorite Food Brands
A sizeable 42% of consumers say they have given up favorite food brands because of rising prices and economic concerns, according to a study from Information Resources, Inc. that shows the lagging...
View ArticleGoogle Leads in Mobile Search, Too, as M-Commerce Accelerates
Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce...
View ArticleTop 10 Social-Networking Websites & Forums – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMay US Search Engine Rankings Issued, Google and Yahoo Increase Share
Americans conducted 10.8 billion core searches* in May 2008, with Google and Yahoo increasing market share slightly, according to the monthly comScore qSearch analysis of the US search marketplace....
View ArticleMost Don’t Plan to Buy iPhone, but Lower-Priced 3G May Change Some Minds
Though 41% of those who say they don’t intend to purchase an iPhone are deterred by its price, the lower-priced new iPhone 3G may change their minds; moreover, 42% of online consumers surveyed are...
View ArticleBehavioral-Targeting Ad Spend Poised for Growth, with Help from Online Video
Spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million this year, with online video a major driver of that growth, according to eMarketer. (more…)
View ArticleGlobal Entertainment & Media to Reach $2.2T in 2012, Driven by Digital, Mobile
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6%, according to PricewaterhouseCoopers’s “Global...
View ArticleOlder Women Report More Sex Problems Than Men
While 71% of adults age 50-70 expect to have less sex as they age because of decreased desire and physical ability, the common perception that older men have more sex-related problems is incorrect,...
View ArticleColumbus, Boston, Buffalo & Pittsburgh Top US Sports Cities
Two-thirds (66%) of adults in Columbus, Ohio are avid sports fans, making the city the #1 sports town in America, according to (pdf) a recent analysis from Scarborough Sports Marketing. (more…)
View Article62 Million Consumers Begin Holiday Shopping before ‘Black Friday’
More than one in three holiday shoppers – or 62.3 million adult consumers – report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research &...
View ArticleEconomy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before,...
View ArticleTop 10 House and Garden Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Private-Sector Workers Want Employers to Help the Poor
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to (pdf) a survey conducted by Harris...
View ArticleConsumers Alarmed about Online Privacy, 25% Provide Fake ID to View Sites
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer...
View ArticleAdvertisers Frustrated by Local Targeting Tactics, Metrics
National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and...
View ArticleTop 10 Sports Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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