US Business Elite Embracing Online Media
To meet their information needs, America’s senior executives are voracious users of all media channels – including, increasingly, digital ones such as online video, blogs and podcasts – according to a...
View ArticleTop 100 Most Influential Technology Vendors of 2008 Named
The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according to the Annual State of the Market Report from the Aberdeen Group, which for...
View ArticleTop 10 Telecom Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – February 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleAll-Time High of US Search Market Share for Google
Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search...
View ArticleWealthy Women Flex Their Financial Muscles
Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income....
View ArticleDrop in Online Advertising Network Rates, Publisher Monetization
The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization – with the average eCPM (effective cost per thousand impressions) falling...
View ArticleDifferences in Media Consumption among Racial Groups
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...
View ArticleWikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-10-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTelecommuters More Likely to Take Part in Leisure Activities
Consumers who telecommute for a living are more likely to engage in a variety of leisure-time activities than all US adults, according to data from Mediamark Research & Intelligence (MRI). (more…)
View ArticleTelephone Survey Integrity Threatened as US Homes Go Wireless Only
Nearly one out of six US homes (15.8%) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from...
View ArticleRetail E-Commerce Sales Growth Slows, Up Just 1%
US retail e-commerce sales for the first quarter of 2008, adjusted for seasonal variation but not for price changes, was $33.8 billion, an increase of 0.8% (+/- 1.0%) from the previous quarter,...
View ArticleSocial Network Ad Spend Doesn’t Yet Match Hype
eMarketer revised downward its projections for US social network ad spending and now estimates that advertisers will spend $1.4 billion to place ads on social networks in 2008 – down from its previous...
View ArticleTop 10 Community-based Organization Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article17% of Brits Would Shop from Mobile Phone
With mobile phone penetration higher than that of PCs, shopping from the mobile phone has the potential to be the next big thing in retail, according to (pdf) a study that found 17% of Britons would be...
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